| Table of Contents |
| 1 |
Different Kinds of Decision Makers |
| 2 |
The Basics |
| 3 |
To Be or Not To Be |
| 4 |
Multiple
Attributes |
| 5 |
Sequential
Decisions |
| 6 |
Decision Criteria |
| 7 |
Flexibility and
Robustness |
| 8 |
Number of
Decision Makers |
| 9 |
Human Judgement |
| 10 |
Summary |
References:
Books, journals etc
Internet links
Appendices
Index
Form to fill out and send to author (Your case study - to be
included in 2nd edition.) |
Chapter 1 Different Kinds of Decision Makers
Differentiated by: information seeking, aversion to risk, uncertainty
resolution, analytical capability, action. What kind are you? Take the test in
appendix one.
- The indecisive: as described below:
- Inaction: sit on it and not doing anything about it for fear of opening a can of worms
or get bad news: procrastination
- Analysis-paralysis, but procrastinate the decision-making.
- Expend too much effort on trivial problems, i.e. those that do not require full-blown
analysis.
- Analyse but don't decide until few alternatives are left. Wait till the very last
minute to decide.
- Biased by other people's opinions
- Sunk-cost bias, often to justify less effort or payoff.
- Gut feel, no analysis at all, just go for it. Already
convinced without enough evidence.
- Decision making by consensus, by taking a survey of what
everyone else thinks.
- The rational decision maker (uses all the techniques above),
good decisions does not equal good outcomes
- Wait and see - until there's only one left or panic sets in.
- Satisficer: what is good enough but not the best
- Optimiser: optimisation, aims for the best
- Value-focussed
- Alternative driven: deal prone, variety seeking.
- Learner vs the abdicator . The learner wants to
understand. The abdicator pays someone else to decide, to do it
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