analyticalQ Bon Journal: featured poems

Born in Kansas, David Crawley graduated from the University of Kansas with a BA in Psychology. Crawley worked in the advertising and marketing industry since age 16.

He says: "After college I started my career in marketing as an advertising agency field account executive working at a Pepsi bottler in Tulsa Oklahoma which eventually grew to international assignments with PepsiCo, Inc. for Pepsi in Texas and regional US, Mexico and Cyprus. The PepsiCo assignments also included Frito-Lay in Italy and Austria that eventually led to my co-launching Frito-Lay in Russia in 1995. After Frito-Lay Russia I joined Young & Rubicom/Moscow as Deputy CEO to manage the office reengineering and strategic planning/brand development for Western and Russian companies seeking to create markets in Russia and the Commonwealth of Independent States."

"I came back to the US four years ago to resettle my family and began a consultant business to help IT companies create emerging markets and brands. In 2000 I was chosen to help launch TradeWell Systems as the VP Marketing."

In September 2002, David was diagnosed with cancer in September 2002 and have since focused his energies into managing his health and fighting this cancer.

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The charge of the energy market makers

Half a year half a year,
Half a year onward,
All at their trading desks the media did sunder,
Rode the fearless -- energy traders,
Forward the energy -- market makers,
Charge for the gains' yelled the stock brokers,
Into the valley of over extensions,
Rode the energy – market makers.
Forward the energy – market makers,
Was there a broker dismay'd?
Not tho' the trader knew,
Someone had blunder'd,
Theirs not to make reply,
Theirs not to reason why,
Theirs but to sell or buy,
Into the valley of over extensions
Rode the energy -- market makers.

Reporters to right of them,
Lawyers to left of them,
Stock analysts in front of them,
Volley'd & thunder'd;
Storm'd at with gossip & cries,
Boldly they bought & sold,
Into the jaws of stock value death,
Into the mouth of credit gone cold,
Rode the energy -- market makers.
Flash'd all their spreads laid bare,
Flash'd as they traded in air,
Fighting the media there,
Charging an army of discontent while,
All the world wonder'd:
Plunged in the trading-smoke
Right thro' the line of caution they broke;
CRO & CEO choked
Reel'd from the media-stroke,
Shatter'd & sunder'd.
Then they rode back, but not
Not all the energy -- market makers.

Investigations to right of them,
Trashed stock to left of them,
Devalued credit behind them
Volley'd & thunder'd;
Storm'd at with gossip & stock holders’ sighs
While good companies & traders fell,
They that had fought so well,
Now must deal thro' the jaws of bad press,
Back from the mouth of credit gone cold,
All that was left of them,
Left, of the energy -- market makers
All wonder how their glory fade?
O the wild charge they made!
All the world wonder'd.
What happened of the reputations they made!
These energy -- market makers
Who managed most every trading trick
Except their real-time reputational risk.

-- David Crawley, Houston, 6 November 2002